Archive for November, 2006

Why Your Ad Just Isn’t Working (and why I’m making fun of it)

Monday, November 27th, 2006

Advertising Screw Up’s

Have you ever done an advertising campaign to have it simply flop? Not a single reply, maybe even a negative response or two?

Sometimes in our haste to get the cheapest ad, or be the first to have an ad in place, we forget to look at some of the important points in ad placement and relevance.

Lesson One: The Where and With lesson

It’s an honest mistake, not taking the time to check where you ad is going to be displayed, and who else is being displayed on the same page. If you’re going neck to neck with your top competitor, is that going to make you shine or put you down? It’s not very unlikely people are going to contact both of you (unless it’s the yellow pages). So make sure you’re not next to your worst enemy unless your ad is ready to put them to shame.

Bad Ad Placement

Brilliant isn’t it?

It’s such an easy mistake to make, and if someone had just taken a minute to ask what else was being advertised, this image wouldn’t be making its rounds on the ‘net.

Tip: Never Assume cheap nike air maxLesson Two: The What

In the age of online advertising where it only takes a few minutes to fire up an AdWords campaign with Google using thousands of different ads targeted at niche markets and search engine results. Make sure you do due diligence before setting it live.

The first time I saw this, a friend sent me a Google search for “cavador”. Top of the list was an E-Bay ad promising a wide selection of human remains and cavador’s for sale. New and used!

Gently Used Diapers on E-Bay
‘Slightly Stained’

Tip: Don’t be an idiot, read it over, then click

Lesson Three: Know your market

Due diligence can save a lot of grief when you are working with a market or potential audience that you can’t personally relate to 100%.

One of the more famous mistranslations had Coors, an American brewer losing its edge in Spain when their hip phrase “Turn It Loose” came out as “Get Diarrhea”.

Top 10 Reasons for Failure

Tuesday, November 21st, 2006

Failure is never a bad thing. Its what you do after you failed that determines your success. Kano Ayala has put together a great list of ten common causes for failure and lists a few tips on avoiding or at least surviving them.

Here are some of the top reasons why people fail. Sometimes we have to look at that ugly side of ourselves before we can grow past it. You need to take an honest inventory of yourself. Why are you not successful? It does not take much to change any of these negatives into a positive. You just need to reach inside and take the necessary steps.

1. No Definition
There is little hope for the person with no idea of where they’re going. That’s like getting into a car and starting to drive with no destination. You need a destination so you can know what map to use. If you take nothing else from this article, I want you to take out 10 minutes right now and think about your life’s purpose. Seriously, get out a pad and pen and get to scribblin’. If you don’t know where you’re going, then you ain’t getting there.

2. No Drive
If the person is not wanting or willing, there is little can be done about that. You have to want it, more than anything. This usually relates to number one. If you have no aim, no reason for your existence, then you’ll probably have no ambition to get anywhere. So, if you’re stuck in neutral, you need to fire yourself up about something. Decide on your life purpose and set off that spark.

3. No Discipline
You have to be strong enough to truly ‘know thyself’ and still strong enough to forge ahead even when the obstacles are plenty. You have to get that fire burning inside so that it can generate enough power to make you disciplined. It takes discipline to not ignore my asking you for the third time to sit there and contemplate your life’s purpose. Be disciplined with yourself. Make yourself do it, now.

4. Procrastination
Hardest part is getting started. You have to listen to Nike when they say “Just Do It”. NOW! Strongly related to the previous reason. It takes discipline to not put things off. It’s the easiest thing in the world to say “I’ll do it tomorrow.” We all do it, for all kinds of reasons. We have to stop, though, if we want to be successful. Successful people get the job done, quickly and efficiently.

5. No Follow Through
While some have a hard time getting started, others just can’t seem to keep it going. They have a hard time keeping the fire burning. A lot of us have drawerfuls of marketable ideas that we just didn’t follow through on. The best things you can do to counteract are; a) keep your eyes on the prize and b) surround yourself with supportive people who will encourage you when things get tough. There is strength in numbers.

6. Negative Mindset
Should be closer to the top of the list. Some people are just stuck in a rut. Walking around with a dark cloud over their head. This is a tough one. They really have to focus on developing a reason to go forth. These folk, more than any, need to have a support group to help them if they’re ever going to break free of the quicksand they trudge around in.

7. Indecisiveness
Can’t make up their minds which way to go on anything. Or they might jump at one idea or another for fear of appearing indecisive. Thus not really making any real decisions. To be truly successful, you have to be able to make decisions, right or wrong. When you’re right, great, keep on trucking. But when you’re wrong, you have to be able to decide to change course.

8. Cautiousness
This could actually count as two, but they’re two sides of the same coin. One is over-cautious, afraid to take any risks and thus missing out on opportunities. The other is the crazy risk taker who takes too many chances and thus winds up falling too often. You have to be able to walk the fine line between the two. When scary opportunities come up, do your homework and check it out. Don’t be afraid to look into the lion’s den before you walk in.

9. Entourage
You surround yourself with people who bring out the worst in you. You marry the wrong person. You take on shady business partners. You won’t let go of relationships that need to be out of your life. Let them go. You can’t help them unless you break free. You have to be able to get somewhere before you can give your in-laws all that attention that they’re wanting.

10. Shadiness air max 90 You yourself are a shady, dishonest person. True, some people make money being shady, but they’re not really successful. They are failures of the worst kind. For you, all I can say is, repent. You’ve got to change your evil ways, baby. It’s the only way you’ll get the real blessings you crave for. Be a better person.

If you’re honest with yourself, you’ll find a couple of these to be true for you. Don’t just read…ACT! Start to work on these issues. I promise, if you take those first few steps there will be an avalanche of positive energy coming your way. You’ll be blessed with the strength to win and succeed. Hope this is useful to you. Would love any feedback you may want to give. Have a truly blessed day.

Kano Ayala, author of “Stop Now and Succeed!”, went from smug thug to hug bug through the power of positive thinking. He believes that all people are capable of remarkable transformation. His book is a great introduction to stopping the world and manifesting your true destiny: